Better than Cinnabon Cinnamon Rolls (2024)

By: AutumnPosted: 1/9/24

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In today’s post: Learn how to make amazing homemade cinnamon rolls from scratch that taste even better than Cinnabon rolls! Our post includes step by step instructions to make sure your cinnamon rolls turn out amazing.

Better than Cinnabon Cinnamon Rolls (1)

The Perfect Cinnamon Roll Recipe

Why is the the PERFECT cinnamon roll recipe? Well, a couple of reasons:

  1. We use a dough that’s enriched with butter and egg and sugar so it turns outpillowy soft and just sweet enough – but the dough is still very easy to make and handle. No super sticky mess, I promise.
  2. I’ve amped up the filling with brown sugar and LOTS of ground cinnamon, and included a simple trick that will keep the cinnamon sugar filling from dripping down to the bottom of the pan while baking!
  3. The frosting is super easy to whip together, but adding cream cheese takes the flavor over the top. Cream cheese icing is the perfect finishing touch for these fluffy cinnamon rolls.
Better than Cinnabon Cinnamon Rolls (2)

Cinnamon rolls VIDEO

Here’s a quick video that shows the process for making these soft, gorgeous cinnamon rolls.

(Note: if the video isn’t showing up below, that means you are using an ad-blocker. Whitelist this site in order to see the video. I know no one likes watching ads, but they allow me to create tons of free content for you. Thanks!)


How to Make Homemade Cinnamon Rolls

Making any type of bread can be intimidating if you’ve never done it before, but don’t worry! I will walk you step by step through everything you need to know. If you don’t need these instructions, you can head straight to the end of the post for the printable recipe card. Plan on three hours start to finish to make your delicious cinnamon rolls.

Make the Dough

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The first thing you’ll do to make cinnamon rolls is mix up a simple yet delicious bread dough. I use this same dough for dinner rolls, raspberry rolls, garlic breadsticks, and more! It’s a beautiful enriched dough that results in pillowy soft rolls or breadsticks, but doesn’t require any ingredients you might not have on hand or any difficult prep (like heating milk to a certain temperature). You don’t even have to proof your yeast!

You just combine all the ingredients in a stand mixer and get things going. I even have a couple of step by step videos you can watch that will show you EXACTLY what to do in the mixing and kneading process, including all my tips for ensuring it turns out amazing.

  • If you’d like to see how to mix this dough in a Bosch mixer, visit the Homemade Bread post here
  • If you’d like to see how to mix this dough in a KitchenAid mixer, visit the Dinner Rolls post here

Rise + Roll Out the Dough

Once the dough is mixed and kneaded as directed, place it in a large bowl that’s been greased, cover it with a clean kitchen towel, and let it rise for 60-90 minutes until nearly doubled in size. Then you’ll start shaping the dough as cinnamon rolls.

Flour your work surface, and then use a rolling pin to roll out the dough into a large rectangle – about 14 x 20 inches is great. It’s ok to gently pull the dough into shape using your hands as you roll it out.

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Add the BEST Cinnamon Roll Filling

This cinnamon roll filling might be slightly different than other cinnamon roll recipes you’ve tried. Older recipes tend to call for granulated sugar, but usingbrown sugar instead gives a much richer taste. If you’ve ever tried a Cinnabon cinnamon roll recipe you’ll see it uses brown sugar. It really does make a difference!

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The other thing that’s different about the filling in this recipe is how you apply it to the dough. Most cinnamon roll recipes tell you to soften (or melt) butter and spread it on the dough, then to sprinkle the cinnamon/sugar mixture over the butter. There are two problems with this method:

  • If you’re using a healthy amount of cinnamon sugar, a lot of it will fall out as you slice the rolls and place them in a pan
  • More of it will ooze down to the bottom of the pan as the rolls bake, leaving you with less filling in each roll.

So I make the filling differently: I soften the butter until it’s nearly melted, then mix the cinnamon and sugar into the butter to create a paste. Then I spread the mixture across the the dough, leaving about an inch along the top uncovered.

NOTE: this method does take a few minutes longer than the melt-and-sprinkle method (which you can use if you prefer). When you first start to spread the mixture over your dough it will clump up and be a bit hard to spread. I find it’s easiest to use an offset spatula in my right hand and the fingers of my left hand to gently spread the mixture. After three or four minutes you’ll find it’s adhering to the dough and it gets easier to spread out evenly. Just work gently so you don’t smash the dough. And don’t worry if you don’t get every single spot covered – it’ll work just fine.

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Roll and Slice Cinnamon Roll Dough

Once the butter/cinnamon/sugar mix is spread across your dough, it’s time to roll it up into a log, starting from the bottom (which should be one of the long ends). Start by rolling the bottom inch or two up, working from one side to the other. Continue to roll a little at a time, working back and forth from side to side (you can see this in the video above). You want the roll to be somewhat tight so that the roll stays circular, so you can gently pull the dough toward you as you roll it up.

When you get all the way to the top, pinch the top edge gently to seal.

Now you’ll have a log that’s about 20 inches long. I like to cut off the very end of each side of the log so that all my rolls are flat on the top and bottom, but that’s personal preference.

Use a knife to mark where you will slice for 12 equal rolls. Then you can either slice the rolls apart with a very sharp knife OR you can use a piece of thread or unflavored dental floss to cut the rolls. I prefer this method because it doesn’t squish the rolls. Pick up one end of the log and slide a piece of thread under it. Then criss cross the thread over the top of the log and pull on each end of the thread the slice through the log. You can see how I do this on the video above.

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Second Rise

As you slice 12 even rolls, place them in a greased 9×13 inch baking dish to rise one more time before baking.

Here’s what they look like before the second rise (plenty of space in between each roll):

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And here’s what they look like after the second rise (nice and puffy, rolls are beginning to touch each other). Your second rise will take 45 minutes to an hour, depending on how warm it is in your house.

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Bake

Bake your rolls in a 350 degree oven for approximately 20 minutes until they are lightly brown on top and sound hollow if you tap on them. Baking times vary quite a bit, so you may need to bake yours a little longer or a minute shorter. If you’re unsure whether they are done, you can use a fork to gently pull the two middle rolls apart to see if the dough looks cooked and flaky.

Here they are fresh out of the oven:

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Frost

While the cinnamon rolls bake, mix up the cream cheese frosting. The frosting recipe makes a generous amount of frosting – yum!

If you want the frosting to melt into the rolls, wait about 10 minutes after removing the rolls from the oven to frost them, and serve immediately.

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If you prefer fluffy frosting that stays on top of your rolls, allow the rolls to cool completely before frosting and serving.

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Better than Cinnabon Cinnamon Rolls (13)

Let’s Make

Cinnamon Rolls

4.94 from 15 votes

Serves: 12

Prep Time: 3 hours hrs

Rate Recipe Print Recipe

There's nothing better than a warm, soft, fresh homemade cinnamon roll!

Ingredients

Roll Dough

  • 1 tablespoon active dry Yeast
  • 1 cup warm water
  • 2 tbsp butter softened
  • 1/4 cup sugar
  • 1 egg
  • 3 and 1/4 cups all purpose flour
  • 1 teaspoon salt

Filling

  • 1/2 cup butter softened, almost melted
  • 1 cup brown sugar
  • 3 tbsp cinnamon

Frosting

  • 1/4 cup butter softened
  • 2 oz cream cheese softened
  • 1 teaspoon vanilla extract
  • 2 cups powdered sugar
  • 2-4 tbsp milk

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Instructions

  • Place all dough ingredients (except 1/4 cup flour) into the bowl of a stand mixer. Mix on low until combined.

  • Turn mixer up and knead dough for 5-10 minutes, adding in the remaining 1/4 cup of flour (if you live in a humid climate you may need up to an additional 1/4 cup of flour). Knead until smooth and elastic.

  • Turn dough out onto floured surface and form into a ball. Cover loosely with towel and allow to rise 60-90 minutes, until dough has doubled in size. (If you live in a dry climate, spray the dough with nonstick spray and cover loosely with plastic wrap before covering with a towel.)

  • Punch dough down. Flour your work surface, then roll dough into a 14×20 inch rectangle.

  • Stir together the filling ingredients to create a paste. Gently spread the paste over the dough, using an offset spatula or your fingers. Spread until filling covers the dough except for an inch along the top.

  • Starting from the bottom (which should be a long edge), roll the dough up into a log, rolling somewhat tightly. Cut off and discard ends if desired. Mark 12 even slices.

  • Using a very sharp knife or a piece of thread, slice log into 12 pieces. Place in lightly greased 9×13 pan.

  • Allow dough to rise about 45 minutes until rolls are puffed and touching each other. In the meantime, preheat oven to 350 degrees.

  • Bake rolls approx 20-22 minutes until tops are golden brown and rolls sound hollow when tapped.

  • Beat together frosting ingredients, making sure that butter and cream cheese are softened. Start with 2 tbsp milk and add more as needed to get frosting to desired consistency. I prefer it fluffy and not pourable so when I spread it on top of warm rolls it doesn't completely melt to the bottom of the pan.

  • Allow rolls to cool about 10 minutes, then frost and serve. Store tightly covered at room temperature.

Course: Bread

Cuisine: Bread

Meet Autumn

Hello there! I’m a busy mom of five who loves to make things. Crafts, recipes, sewing, holiday projects: I’ve tried them all, and you can too! I love EASY projects anyone can make.

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  1. Debi says

    Better than Cinnabon Cinnamon Rolls (19)
    Hi, can I make the dough today and cook it tomorrow morning? It just seems like so much work to do in the morning. If yes to what point do I stop the first rise or the second ?

    Reply

    • Autumn says

      Yes you can. Let it rise the first time and shape the rolls and put them in a baking pan, then lightly spray with nonstick spray and cover with plastic wrap. Keep in the fridge overnight. In the morning sit them out on the counter to let them come to room temp and rise a little more (if they aren’t already puffed up – depending on the temp in your fridge they will likely rise some overnight) before baking.

      Reply

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Better than Cinnabon Cinnamon Rolls (2024)

FAQs

Why are Cinnabon cinnamon rolls so good? ›

The baked-good giant lists three components that set them apart from other retailers: fresh-baked dough, cream cheese frosting, and a proprietary blend of cinnamon (Makara).

What brand of cinnamon does Cinnabon use? ›

Our world-famous cinnamon roll is made with a combination of warm dough, legendary Makara cinnamon, and signature cream cheese for a freshly baked, irresistible sweet treat. Product availability and varieties vary by market.

What's the difference between a Cinnabon and a cinnamon roll? ›

Structurally, cinnamon buns share the same spiral shape. They are sometimes thinner and more delicate. The most significant difference between cinnamon rolls and cinnamon buns is the inclusion of nuts. Cinnamon buns often have pecans, walnuts, or even raisins in the filling.

What is the Cinnabon secret ingredient? ›

This is because its secret ingredient is not so secret anymore. Perhaps unsurprisingly, Cinnabon's most precious ingredient is cinnamon—but not just any old cinnamon. The cinnamon the brand uses is called Makara, which is a very sweet cinnamon taken from cassia trees in Indonesia.

What is the most unhealthy Cinnabon? ›

Worst: Caramel Pecanbon

The Caramel Pecanbon, while a delicious treat from Cinnabon, is considered an unhealthy choice due to its high calorie, sugar, and fat content. A single serving packs a hefty caloric punch, often exceeding the daily recommended sugar intake in just one pastry.

Should you refrigerate Cinnabon cinnamon rolls? ›

Store at room temperature for up to 2 days. Do not refrigerate. Store frozen for up to 30 days. Tightly wrap box in plastic wrap or transfer rolls to airtight container.

Who are direct competitors of Cinnabon? ›

Cinnabon main competitors are Mrs. Fields Famous Brands, Corner Bakery Cafe, and Chipotle Mexican Grill. Competitor Summary.

What is the very best cinnamon? ›

There are four varieties of cinnamon, but Ceylon and cassia are the two most widely available. Cassia cinnamon, which hails from China, is what you often find on grocery store shelves, but Ceylon cinnamon is generally regarded as higher quality and better-tasting, because it has a softer, more delicate flavor profile.

What are the two most popular cinnamons? ›

And they all taste a bit different from one another. Cinnamon is separated into two main categories: cassia cinnamon and Ceylon cinnamon. While both are harvested in sheets found beneath the bark of trees belonging to the same scientific family, they produce distinctly different products.

Why did Cinnabon discontinue the sticks? ›

ATLANTA, May 4, 2016 /PRNewswire/ -- Bakery supplier, CSM Bakery Solutions, recently notified Cinnabon® of the recall of Cinnabon Stix due to the possible presence of peanut allergens in an ingredient used in Cinnabon Stix.

Does Cinnabon use Saigon cinnamon? ›

In our opinion, the best variety of cinnamon for cinnamon rolls is Saigon cinnamon. It's true that it's not the special type of Makara cinnamon that Cinnabon uses. But, the reality is that this type of cinnamon really isn't necessary.

What are cinnamon rolls called in England? ›

Here are the best cinnamon buns in the UK and where to buy them. Cinnamon buns are also known as cinnamon rolls and kannelbullen, and in Denmark they are even called Kanelsnegl; 'cinnamon snail'.

What company owns Cinnabon? ›

GoTo Foods (formerly Focus Brands) is an American company that currently owns the Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, Auntie Anne's and Jamba brands. It is located in Sandy Springs, Georgia, and operates over 5,000 stores.

Why is Cinnabon so expensive to eat? ›

The Sweet Reasons Behind Cinnabon's Pricing

From the rich cream cheese frosting to the Indonesian cinnamon that gives them their signature taste, each element contributes to the cost. Another factor is the in-store experience. Walking into a Cinnabon, you're greeted by the irresistible aroma of freshly baked goods.

Why are cinnamon rolls so yummy? ›

With a pillowy soft dough, rich cinnamon sugar filling, and melt-in-your-mouth cream cheese frosting, this baked treat will blow your mind. After letting the yeasted dough rise until soft and fluffy, you'll roll out the dough, generously cover it with cinnamon sugar, and tightly roll it up for that perfect spiral.

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